General Electric (GE) launched a major global expansion, marking an important step in the company's growth strategy. This effort included investing $200-350 million to acquire new equipment across 11 sites worldwide. Such expansions, especially greenfield projects, are vital for companies aiming to enter new markets or enhance production in existing ones. Greenfield projects involve developing on previously unused land, allowing companies to design facilities that align with specific business goals.
As part of this expansion, GE needed to conduct 400 qualifications on the new equipment to ensure it met operational standards and integrated smoothly into their workflow. To do this, GE had to hire specialized staff, including Qualification Engineers, Project Managers, and Equipment Installation Engineers. This recruitment required not only technical expertise but also the ability to adapt to diverse environments. This expansion highlights GE's dedication to innovation and adaptability in the fast-changing global market.
GE turned to a trusted partner in recruitment, MAU, to help fill these roles. MAU has placed 149 Professional Contract Workforce (CWF) personnel at GE since 2019, with 28 MAU contractors being converted to full-time roles—an impressive 40% conversion rate—since January 2022.
The partnership between the two organizations has grown significantly. Initially, MAU was asked to support engineering roles, but the company has since broadened its scope to cover multiple different position titles across GE. This growth led to MAU being given preferred supplier status in 2022, allowing it to support new opportunities within the SourceGate platform. This has opened up more senior roles across GE Vernova sites in different states across the U.S.
MAU’s success with GE can be credited to its emphasis on customer service for both client and candidate, dedicating the time to thoroughly screen and vet candidates to ensure the highest quality. MAU provides candidates with detailed benefits and job description information, as well as conducting in-depth interview preparation to ensure candidates are fully prepared.
This dedication has substantially elevated MAU’s relationship with GE, resulting in a high rate of contractor conversion to full-time roles with GE. The ability to recruit quality candidates, even for challenging 18-month contracts, has demonstrated MAU's tenacity and dedication. Furthermore, the onsite presence of MAU at GE facilities has strengthened the partnership, giving a face to the name and fostering trust between the two organizations.
This case study showcases the impressive success of the collaboration between MAU and GE, driven by MAU's thoughtful approach to recruitment. By emphasizing customer service, thorough candidate vetting, and transparency in the process, MAU has established itself as a valued partner for GE and plays a vital role in its global expansion today.
Placed 149 Professional CWFs since 2019. Since January 2022, 28 MAU contractors converted to direct hires (40% of placements). Expanded from engineering roles to over 28 different position titles. Preferred supplier status awarded in 2022.
