With over 40 years of leading MAU Workforce Solutions, I’m thrilled to share the core, timeless ideas from my book, The Birth of a New Workforce: 21st-Century Strategies That Will Revolutionize Your Business. My mission? To empower leaders like you to thrive in today’s rapidly evolving technological global economy. Here’s how I believe we can do it—and why now is the perfect time to act.

I’ve always believed that focusing on your core business functions that drive unique value is the key to staying competitive. By outsourcing non-core tasks like recruiting, facility maintenance, assembly, packaging, innovations, supply chain, or administrative work to specialized partners, you can operate leaner, smarter, and more cost-effectively. At MAU, we’ve seen these strategic workforce solutions in action: one client cut recruiting time-to-fill from 13 to 6.7 weeks, saving $2,625 per hire, while another reduced downtime by 5% through outsourced sub-assembly.

Today, the urgency to adopt this model is greater than ever. Companies are rapidly automating and integrating AI solutions that streamline operations and reduce labor needs. These technologies are game-changers but demand significant time, capital, and focus to implement effectively. Why continue to divert resources to managing noncore functions when you can outsource them to experts? By making strategic decisions now to offload peripheral tasks, you free up your team to invest in AI-driven innovation, ensuring a smoother transition and faster ROI on transformative tech.

I’m convinced adaptability is non-negotiable. The workforce is evolving—shaped by demographics, technology, and globalization—and embracing these shifts is critical. A flexible workforce model lets you stay agile, cut legacy costs, and leap ahead of rivals. Choosing the right outsourced partners is just as vital. In my book, I share how to select specialists who align with your vision, backed by practical tools like charts and case studies.

A long-term international tractor manufacturer allowed us the opportunity to pilot a three-year trial project for them on a new tractor product line. During that year, we proved to them that we could beat every production and quality record previously set by their sister plant three miles away. Even better, we offered them another arrow in their quiver to prove the success of this new tractor model.

At my core, I believe in operating with integrity and building partnerships that reinvent businesses. We must evolve continuously to avoid commoditization, especially as AI reshapes industries. My book is your playbook made easy for building a dynamic, efficient workforce that drives your bottom line while positioning you to lead in an automated future.

There’s no better time than now to act—before AI and automation redefine your competitors’ playbooks.

Grab a copy of my book on Amazon or visit MAU’s website to learn more about what strategic workforce solutions can do for your business.